HOW TECHNOLOGY STRENGTHENS ORGANIZATIONAL CULTURE IN DYNAMIC TIMES

HOW TECHNOLOGY STRENGTHENS ORGANIZATIONAL CULTURE IN DYNAMIC TIMES

Organizational culture is the core entity of an enterprise that defines what kind of an organization you are and what is your identity. Every organization has a set of unsaid rules that are as nuanced as its people. What we understand of an organizational culture goes beyond the tete-a-tete and is in fact an important guiding force.

As the post-pandemic world witnesses a massive digital expansion beyond the social space and into the workspace, technology becomes a crucial arm to sustain the culture of an organization.

The past couple of years has seen a dynamic shift in the way workplaces function. Industry veterans have noticed the changing trends early on and pointed out the effects of the pandemic-induced lockdown. The sudden halt in the way organizations function was refurbished, calling for protective measures and unexpected remote working establishments, to ensure employee wellbeing and connectivity. In these dynamic times, technology has surpassed the primitive need to keep a tab on production and entered the realm of employee productivity and workplace culture.

The disparate situation highlighted many key factors that keep organizational pillars rooted and strong, addressing HR as a prominent part of business activities rather than just an ally to implement pivotal technological advances. The need to ensure employee wellbeing along with consistent productivity accentuated the value of technology, on the global front.

As organizations learn further about the need to monitor employee experience, traditional engagement measuring tools like employee surveys and feedback channels that are reviewed manually do not provide a complete picture of how employees actually feel. The shortcomings of such surveys are detrimental when the likely reasons are modified to fit what the surveys suggest, and yet do not amount to much success.

To combat the challenges, HR needs to delve deeper to consider the range of human complexity and predict employee behaviour for improved provisions and a healthy business outcome.

So how promising is the new-gen technology in assisting seamless organizational culture?

As per a report by IDC, it is found that in companies that intensely focus on employee experience programs, employees are more likely to contribute to achieving organizational goals and are three times more likely to feel supported.

It may be very easy to deal with and measure material, machinery, and money using historical data, but human behaviour is more complex to scrutinize and predict, which requires us to work on continuous gathering and analysis of data on a minute by minute basis to assess people's moods and provide them with the right environment.  The use of technology in various ways compliments and resolves this challenge. With progressive technology, organizations can now focus on employee experience and engagement by gaining insights with behaviour prediction tools. To increase the computing power, technology has helped us gather large data and analyze them using accurate predictive models on the fly and solve the challenges faced by HR.

So how can companies understand the needs of their employees and provide to make them feel heard, listened to, and understood? This is where technology makes it easier for everyone, be it employees, HR or the organization as a whole. Tools like sentiment analysis are powered by natural language processing that interprets a huge amount of data to understand organizational strengths and weaknesses and predict a range of employee feelings towards day-to-day activities, newly introduced policies, and benefits, management practices, and workplace culture. The real-time data gathered enables HR practitioners to correct employee sentiments, leverage productivity, and access measurable results in the business.  Within a large context, AI based technologies are just not limited to behavioural changes, they make it efficient for organizations to align their processes and systems for successful outcomes. Furthermore, enabling actionable organizational intelligence of employees’ day-to-day culture experiences increases productivity and empowers employees to command a culture that they need to thrive in.

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