Dainik Bhaskar Group: Unlocking Business Value For India’s Largest Media House
How Dainik Bhaskar, one of India’s largest media groups unlocked business value using the HONO AI-backed platform, increasing efficiencies and interoperability of HR sub-systems.
Dainik Bhaskar Corporation wanted to unleash the true potential of the HR Team by automating and digitizing all transactional processes of HR for all their employees. This promised to build a workforce that is highly engaged and productive, and enable the HR team to focus their time and effort on strategic & business-critical aspects.
Brand Pain Points
- Rigidity in Technology Architecture
- Lack of Interoperability of HR sub-systems
- High Service Cycle Time
Dainik Bhaskar had tried to adopt two global HRMS solutions. The solutions were not customized to cater to Dainik Bhaskars’ unique requirements. Despite sitting on a substantial repository of digital data, the organization could not deliver ROI on its HR Technology. The legacy system failed to tap into the true potential of Dainik Bhaskar’s workforce, and hence HR sought to change it.
What was implemented for Dainik Bhaskar Group?
HONO enabled the vision of India's largest media house by enabling an integrated HRMS solution.
About the brand
- Dainik Bhaskar Group is Urban India's #1 newspaper
- World’s 4th largest circulated newspaper.
- The group has a strong presence on the radio
- 3 MY FM, the radio brand of the group is the largest radio network in India.
“HONO has revolutionized the HR Tech landscape at India's largest media house. All our processes are now seamlessly integrated. Most of our HR processes have become touchless. HONO’s flexible delivery model complements our dynamic business needs. Our employees have greatly appreciated the ease of use and intuitiveness of HONO’s system. This has also freed up significant bandwidth for my team.”
- Ravi Gupta, CHRO
The seamless integration of data, including the digitization of data of 20 years of data, was a mammoth accomplishment and a game-changer for an organization of the size of the Bhaskar group. Besides this localization and customization proved to be a definite clincher for this media group.
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